About Aagaah
Most of what passes for public life today is performance.
Leaders perform competence.
Institutions perform virtue.
Media performs memory.
Citizens perform identity.
And beneath it all, reality drifts — unnoticed, unresolved, unremembered.
Aagaah is a project against that drift.
The word itself means aware, informed, conscious in Urdu.
It is a small invocation: to stay awake to what is real, when so much conspires to make us forget.
I write about the widening gap between performance and reality.
I write about power, culture, institutional decay, and the small ways that memory and meaning still matter.
I write as someone who believes that moral realism is worth defending — even when it is inconvenient.
Aagaah is not a hot take machine.
It is not content marketing.
It is not an attempt to brand a “perspective.”
It is simply an attempt to face what is real — and to speak about it, plainly.
Less theater. More truth.
I’m Zahead. Welcome.
