The Mascot Masculinity of MAGA
There was a time when the strongman myth stayed on the page. A hero in a novel. A villain in a movie. A fantasy meant to stay fantasy.
Then came Trump.
And with him, a wave of men who mistook his bluster for strength. They wore flag capes and mirrored sunglasses. Talked about dominance like it was a birthright. Bragged about testosterone and loyalty and never backing down. They called themselves “Alpha Males” — and they meant it.
Now look at them.
Elon ran for the hills. Dan Bongino whimpers into a mic, a fraction of the brawler he used to pretend to be. Pete Hegseth, by some reports, is so paranoid he’s bugging his own people. And Trump? He’s back in office, but governing like a man deeply aware of how little real power he holds. Wall Street walks all over him. Putin and Xi don’t even pretend to respect him.
The tough guys have gone soft.
But the real story isn’t about them. It’s about the performance.
MAGA masculinity has always been theater. A politics of posture. They growl on Fox News, pound tables on podcasts, post memes of wolves and lions and Roman statues — but the minute pressure shows up, they collapse into self-pity or retreat behind security details.
That’s the tell. Real strength doesn’t have to announce itself. It doesn’t wear muscle-fit suits and scream into cameras. It doesn’t need to cosplay war or threaten civil unrest on Facebook. Strength — the real kind — is quieter than that. More boring, too. It takes the form of sacrifice, not spectacle.
But spectacle is what sells.
And that’s why this new right-wing masculinity isn’t really about being strong. It’s about looking strong to the people who feel weak. The voters who’ve lost ground, lost respect, lost any sense of control over their lives. For them, Trump isn’t a man. He’s a mascot. A vessel for rage. A fantasy of dominance.
But fantasies don’t govern well. They throw rallies. They shoot ads. They declare victory from a stage while real power — economic, military, institutional — keeps shifting somewhere else.
So here we are. In the third act of the MAGA drama. The tough talk sounds more desperate. The costumes don’t quite fit. The alpha males are nowhere to be found.
And the world moves on without them.
Let me know if you want a sharper or more satirical version — or if you’d prefer to take a different angle entirely.